LAB author

Jessica

Co-founder & Co-CEO, Head of Campaign Operations & Creator Growth · PLAYLAB

Jessica is a co-founder and co-CEO of PLAYLAB, the Seoul-based TikTok creator seeding agency, where she heads campaign operations and creator growth. She leads creator outreach and relationships, day-to-day campaign operations — the stretch of a campaign from outreach and shipping to upload tracking and the final report — and the content strategy that turns a shipment into a published post.

PLAYLAB has run 100+ seeding campaigns for 30 brands (cumulative as of September 2026), and her Playbook guides come from that operating side: why a 60–70% upload rate is normal in gifting-only seeding and how it should be priced, what to check when a product arrives but no video goes up, how to choose a seeding agency, which brands PLAYLAB has run TikTok seeding for, how data-driven creator matching works in practice, and how PLAYLAB documents campaigns as case files.

What she writes about

  • Creator outreach
  • Creator relationship management
  • Product seeding (gifting) operations
  • Upload tracking and campaign reporting
  • Content strategy for creator campaigns
  • Seeding agency selection
  • Gifting-only seeding upload rates

Articles by Jessica

Jessica's articles in Korean →

About PLAYLAB

PLAYLAB is a Seoul-based TikTok creator seeding agency that runs product gifting campaigns end to end on its own creator dataset.

Company facts, operating scope and published terms · Contact the team