About
PLAYLAB builds the creator data, and runs the campaigns on top of it.
PLAYLAB is a Seoul-based creator-intelligence company. We build a structured dataset of global TikTok creators and use it to run product gifting (seeding) campaigns for consumer brands, end to end.
We sit between two jobs that are usually handled by different companies. Most agencies buy their creator data. Most data companies never ship a product to anyone. We do both, which is why the two sides of this page look the way they do.
Published by PLAYLAB (playxlab.com) · Seoul, South Korea
What we do
On the data side, we operate our own crawling and enrichment pipeline. Creators are identified by their permanent TikTok ID rather than by handle, so a creator who renames their account does not break their own history in our records. Sourcing runs through several paths in parallel — crawling, manual discovery, hashtag chains, and lookalike account search — because no single channel surfaces the same set of creators.
On the operating side, we run gifting campaigns from creator sourcing through to the post-campaign report. That includes screening, outreach, shipping, tracking, and reporting.
Where we operate
We run seeding in every country except China, which we do not serve.
Large-scale operating experience
Europe, Australia, the Americas, and Indonesia.
Operating capacity
1,000+ seeding placements per month.
How the operation runs
A few specifics, because “we handle it” is not information.
Screening is both automatic and human
An AI pass analyses a creator’s recent content and produces a structured read — age range, skin tone, how much the face appears, brand-safety signals, subject expertise. A person reviews on top of that.
Shipping addresses are re-verified every campaign
We do not reuse a previously recorded address by default. It is the single biggest source of lost parcels in seeding.
Tracking numbers are recorded per creator, per campaign
A product stays traceable across the whole delivery path.
Blocklists accumulate across campaigns
A creator who caused a problem on one campaign is excluded from later ones automatically, rather than being re-discovered by the next sourcing pass.
Outreach suppresses bounces and complaints automatically
Creators who do not want to hear from us stop hearing from us.
Clients get a live campaign dashboard
With a leaderboard view available.
Creators who do not finish are analysed separately
Funnel drop-off is a thing we look at, not a thing we leave out of the report.
What we do not publish
We would rather say this outright than have you go looking for it.
We do not publish prices
Cost depends on market, volume, and the product itself, and is quoted per brand.
We do not publish benchmark performance figures
Where we cite a campaign result, it is one specific case — not a number to expect. We also do not publish client contract terms.
We do not sell data access
There is no API, no seat licence, and no dataset product. The data exists to run the campaigns.
Company details
- Company
- PLAYLAB
- CEO
- Juhoon Shin
- Founded
- 2025
- Business Registration No.
- 636-76-00575
- Address
- 145 Anam-ro, Korea University Startup Station, Seoul, South Korea
- General inquiries
- team@playxlab.com
- Creator outreach
- team@creator.playxlab.com
- Canonical domain
- playxlab.com
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