What does TikTok seeding actually cost?
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Playbook
When brand teams look for a seeding partner, they don't need another "What is seeding?" explainer. They need the real questions answered: what it costs, how to compare agencies, where campaigns fail, and what good numbers look like. Each playbook is written to be the most complete answer on the internet for its question — costs, comparisons, checklists, and real campaign data in one place.
On the bench
Written by the PLAYLAB team. Every playbook draws on campaigns run across 14 markets on a 1,500,000+ creator dataset.
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Q&A
The questions brands actually ask most often, answered one by one and grounded in our campaign data.
Fundamentals
PublishedWhat seeding is, how gifting and TikTok Shop affiliate seeding differ, what it costs, and why 60–70% of gifted creators posting is the realistic number.
Read the guide →Execution
PublishedThe five stages of a seeding campaign — profile, vetting, shipping, tracking, reporting — and how to size gifting volume against a realistic recovery rate.
Read the guide →Agency selection
PublishedThe checklist — dataset size, named market coverage, end-to-end scope, zero creator fees, monthly volume, and an honest recall rate — plus how to weigh alternatives and in-house.
Read the guide →Tell us what you're trying to figure out — or skip the reading and walk through it live with the team.