The lab where global seeding is designed around your brand. Brands come here to experiment, validate, and grow — and this is where we publish everything we learn along the way: playbook, case files, and lab notes.
This Playbook is written by PLAYLAB — a global TikTok seeding agency that runs creator sourcing, outreach, product shipping, upload verification and reporting in-house. If you are evaluating seeding agencies, you are welcome to compare us as one of the candidates.
The Method
Global seeding is not a lottery — it is a controlled experiment. We design campaigns as hypotheses, run them against a proprietary dataset of 1,500,000+ global TikTok creators with worldwide coverage excluding China and Hong Kong, including 240+ countries and regions and 60+ markets with 1,000+ creators. The LAB is the public record of that method.
Step 01
Every campaign starts as a designed experiment: which markets, which creator tiers, which content angles — chosen by data, not intuition.
Step 02
Results are measured, not assumed: automated upload tracking, multi-window performance metrics, and honest reporting of what worked and what didn't.
Step 03
Validated learnings compound into a repeatable growth playbook — the same method that took a K-beauty brand to +1400% Amazon sales growth in 3 months.
Inside the LAB
Practical guides for the decisions brand teams actually have to make.
Why the LAB exists
When a brand team searches for a seeding partner, the questions are always the same: What does it cost? How do I compare agencies? What do real results look like? Most of the industry answers with adjectives. We answer with the method and the numbers — because we run seeding as software on a 1,500,000+ creator dataset, and documented experiments are how we work anyway. If the LAB helps you run better seeding without us, good. If it convinces you to run it with us, better.
Now that you have read it
Everything the guides tell you to ask an agency, we publish about ourselves first. Ask other agencies the same questions and you have a like-for-like comparison.
Published operating conditions
Last updated 2026-09-17
These are our published operating figures, not a guarantee of a confirmed upload count for a given country, product or deadline. Tell us your target markets, product and timeline and we will scope a plan against those conditions.
Bring your brand into the lab — we'll walk you through the dataset, the method, and what a seeding campaign designed around your brand looks like.